These days , telemarketing continues to gain its popularity in the market and because of the increased demand , businesses that are supplying this service are upgrading to give more desirable services to those they serve. Among the many services, call tracking has turned out to be very helpful for many telemarketing firms in accomplishing their day to day functions. Using this feature, marketers can complete more than one task simultaneously such as tracking multiple campaigns, performing quality control and calculating closing ratios. Also, the feature is user-friendly which means that even the newbie marketer can successfully manage it. This web application is seen as a great asset to both experienced and novice marketer as it gives them the idea of how the campaign efforts are performing.
One great functionality of call tracking is its capacity to keep track of the performance of the specific telemarketing company. In tracking a certain company’s performance , the marketers would have their telemarketers call out and leave the tracking number out for prospective customers to call back on and find out who is receiving those call backs. Most tracking software that are being utilized at present have recording features which records any incoming calls. Generally, the campaigns that are set by telemarketing companies influence clients to call in using the tracking number and this is directly registered and recorded to the system of the sales team.
The recording feature of this application is very useful because the marketers can easily retrieve data such as the date, length of call, or campaign name. Also, this feature helps in the preservation of the company’s reliability by keeping track of every deal. This factor is very crucial since many calls are coming in through the phone lines.
Additionally, the recording feature enables the marketers to successfully carry out quality control. The upgraded versions of the application sends the SMS notification for calls that are under a minute and it helps identify the cause concerning the short call. Also , if the marketers are suspecting that there are several problems committed in the call representatives’ level , for instance if they are not taking the work or are blowing clients off , they can quickly download the recording into desired format and take appropriate action. The advancement in this field significantly enhanced the reporting of transactions done and because of this, more and more businesses are utilizing the application.
Furthermore, marketers should identify things such as the time range where they obtain the heaviest call times and the average call length. Also, they need to keep a log of missed calls. These variables are very important for the call tracking developers so they would know how to modify the system to the needs of the organization.