It is quite easy gaining benefit from reading traffic statistics from your website and being able to see metadata or supporting data that will provide you help on your marketing attempts. You can find data in your website’s traffic statistics that will include a variety of information such as the visitor’s address, their IP address, domain extensions, language of the browser being used, internet speed, operating system used, resolution of the screen and many more related to the visitor.
The visitor’s approximate address is shown on the geographical information. With the geographical location, the server of your web page will do a research and will display information that is only specified for the visitors from that given location. Because of the information of the area, the webpage analyzer will provide the visitors information about their current location.
The IP address or internet protocol address will be given by the visitor’s internet service provider. The internet service provider’s name and logo will be shown together with the internet connection speed when a visitor is working with a specific internet company.
Web pages may be written in different languages. Your web page will display different language sections depending on the information about the browser language and this will help visitors to understand the contents of your web page.
Various domain extensions are given to various organizations and different sectors of the web. Domain extensions can be seen on various websites such as .gov on government web pages, and .edu on educational web pages. Your web page will display contents that are modified to aim the organizations purpose of usage.
The internet connection speed will help you have an idea on the size of the file needed and the speed of download. You will have no choice but to download the file with the lowest resolution if your internet connection speed is slow since each files will have different resolutions ranging from the highest to the lowest.
The type of operating systems used have various requirements and different functions. Sometimes you are given software and updates that can be downloaded from the website which at some cases may not work with different kinds of operating systems. Without having to interrupt the user, you can verify these restrictions.
You can improve your web page’s search optimization technique by using the given information about the words and phrases used by the users to search for something. The visitor will feel that there is an effective query if your web page will automatically display information about a specific keyword or phrase that is being searched.
The website owner can recognize the different patterns of traffic on the web page and can compare it to previous pages by knowing the URL of the visitor. If one of your main goals is to improve your competitiveness with other websites, then you must have gathered information about every referring sites.